I do believe that with guidance, clearly explained success criteria and a modelled example the comic strip can work very well in the classroom. Dual coding ( combining written information with visuals to support) has become a widely recognised as an effective strategy to support learning and comic strips are a great example of this. When using technology to create comic strips pupils can again place the focus on the layout, design and other features rather than the actual content. The issues with the comic strip are that pupils can spend too much time on the illustrations and colouring rather than focusing on the captions and information, although many pupils can effectively communicate their understanding and knowledge through illustrations too. However, the comic strip task can also be an activity that is a time waster and not support learning – wasting precious lesson time and simply keeping learners busy which of course is not good. They can provide an overview of events, tell a story and so on. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.The comic strip has often been a popular go-to resource and activity for teachers. You can’t expect others to share your content and talk about you if you don’t do the same for them. ![]() Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months. That means you need to consistently publish content and participate in conversations. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.ĭon’t publish your content and then disappear. You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. ![]() In time, those people will become a powerful catalyst for word-of-mouth marketing for your business. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. If you spend all your time on the social Web directly promoting your products and services, people will stop listening. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience. Connect with those people and work to build relationships with them. Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. ![]() Those entry points could grow to hundreds or thousands of more potential ways for people to find you online. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results. Social media and content marketing success doesn’t happen overnight. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. It’s better to specialize than to be a jack-of-all-trades. Only then can you create content and spark conversations that add value rather than clutter to their lives. Read your target audience’s online content and join discussions to learn what’s important to them. Success with social media and content marketing requires more listening and less talking. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and - perhaps most importantly - your bottom line. It's vital that you understand social media marketing fundamentals. But getting started without any previous experience or insight could be challenging. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. ![]()
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